League of Legends marketing team under fire for Seraphine’s mental health

Riot Games is coming under fire this week after some controversy sparked around Seraphine’s latest social media posts. Seraphine is League of Legends’ newest virtual influencer, and fans have eagerly watched her go from an aspiring songwriter to the newest member of K/DA and LoL champion. Since Seraphine isn’t real, she’s a marketing tool to create parasocial relationships with fans and drum up excitement for LoL. In an effort to make her relatable to fans, the marketing team had Seraphine “share” her struggles with mental health. Many people in the community are not having it. It started back on World Mental Health […] The post League of Legends marketing team under fire for Seraphine’s mental health appeared first on Daily Esports.
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