Bud Light Partners With Fnatic for European Activation, Promotion

Bud Light announced Monday a partnership with UK-based esports organization Fnatic that includes a new ad, an online ad campaign, and a product activation aimed at European fans. Financial terms were not disclosed. The new 30-second ad features Fnatic pro FIFA player Harry Hesketh alongside Bud Light mascot, the Bud Knight, who “seemingly perished in […]
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