Herman Miller is mostly known for its high-quality furniture. They have been in business in that sector for a very long time and have but a good reputation, rising to become one of the highest-ranking companies in furniture production. This is probably why their decision to get into the gaming industry has taken many by surprise. They announced a partnership with a company that is considered to be a veteran in the gaming world known as Complexity Gaming. Their partnership will be beneficial to both companies with Herman Miller having a reputable business company that already has a following in the gaming sector while Complexity Gaming will have a well reputable "official seating partner".
Both parties insist that their partnership will be beneficial to the gaming industry but many skeptics remain unconvinced. One of their goals is to provide ergonomic equipment in the gaming industry and also to come up with designs that are beneficial to gamers. They intend to take time to understand what gamers lack and need and then provide solutions to those needs. The ergonomic equipment will help prevent injuries for gamers and make the gaming experience more fun and comfortable. The equipment will be designed for those who sit for long periods as most gamers do.
Their explanation has made many gamers eager to see what they will produce.
The types of chairs that will come up with remain to be seen. The companies didn't reveal when their equipment will be ready or how it will be accessed. This has also brought about a lot of speculation with many wondering why there weren't any announcements giving clarity about the release of the products. However, given the reputation of both companies, their chairs should be those that promote good health, are adjustable and suitable for gamers of all sizes. Their failure to announce the accessibility of the chairs has also brought more attention to the fact that Herman Miller has gotten out of the main furniture industry and gotten involved with e-sport enterprising.
Other companies in the e-sport industry are Nike and Champion who are both designing Sportswear for various groups in that industry. Others like Adidas have been known to provide footwear for the sports industry. This means that these companies are bound to work together with Herman Miller at some point. To them, the new entry is an opportunity to reach new customers and make more profits. Those who already knew about Herman Miller and complexity Gaming are bound to follow them at least to see what their new venture is like. This makes them potential customers to those who are already in the sports industry. The sporting groups also stand to benefit through increased profitability. This means that everyone is bound to gain from the new entries and partnerships.
According to the companies, the new partnership will focus on doing thorough research to find out the difficulties gamers face then proceed to find solutions. They will not only provide ergonomic gaming chairs, but they will also educate players and enhance their performance. This means that they'll be able to improve the wellness of the players and even give them a better opportunity to become professional players. Those who are already professional players will be able to take it up as a career and become better at it, even earning a decent living from the gaming. All this means that the two companies will be able to improve the "quality of life" to all players around the world and not just the Complexity Gaming players. Their products will not be limited to the company's players, but anyone interested will be able to gain access to them.
Although the companies didn't touch on the pricing of these new chairs, they are expected to be affordable. If they are to achieve all that they aim to do, they have to come up with ways to make the chairs affordable to all players. It will not be possible for a new gamer to afford a very expensive chair which means that the only way to involve all gamers is to ensure that everyone is capable of getting one. The partnership between the two has been well received by most of their followers but many are still waiting to see if they'll be able to achieve all their objectives. Given the response from their followers, many people hope that their partnership becomes as beneficial to the public as they say it will be.